A Study on Information Re-editing Behavior of Gen Z Users in UGC Platform Based on Grounded Theory

Abstract

[Objective/Significance] This study analyzes the influencing factors and behavioral characteristics of Generation Z users're-editing behaviors on user-generated content (UGC) platforms based on their own published content. It explores the online information behavior characteristics of Generation Z users, aiming to enrich and expand research in the field of user information behavior and provide references for UGC platforms to understand user needs. [Methods/Process] Grounded in grounded theory, this study investigates the influencing factors of Generation Z users' information re-editing behaviors on UGC platforms. Data were collected through semi-structured interviews and processed via three-level coding to construct an impact factor model for users 'information re-editing behaviors. [Results/Conclusion] The behavior of users re-editing information based on their own published content on platforms results from the interaction between individual users and environmental factors, as well as pre-and post-action factors. Key elements include: publishing purposes, self-presentation, platform mechanisms, social norms, interpersonal communication, information leakage, peer feedback, and work popularity. Additionally, Generation Z users're-editing behaviors on UGC platforms exhibit distinct goal-oriented tendencies, pronounced "internet celebrity mentality," and a tendency to filter out negative information.