A Review of Research on User Information Behavior Transformation in Online Knowledge Payment Platforms

Abstract

With the rapid development of the digital economy, online knowledge payment platforms, as an emerging means of knowledge dissemination and acquisition, have witnessed significant growth, with both user base and market size expanding continuously. This paper systematically reviews relevant literature from both domestic and international sources to deeply explore the transformation path of user information behavior on online knowledge payment platforms and its influencing factors. Existing research primarily focuses on payment behavior, usage behavior, and sharing behavior, employing theoretical frameworks such as Perceived Value Theory, Information Systems Theory, and Social Psychology Theory. The findings indicate that factors like perceived value (including content quality and service quality), system quality, information quality, social influence, and trust have a significant impact on users' willingness to pay and their continued usage behavior. In terms of the transformation path of user behavior, this paper proposes a four-stage model consisting of the cognitive stage, evaluation stage, action stage, and continuance stage, suggesting that satisfaction and perceived value are key drivers for users' continuous payment and usage. Despite some achievements in current research, there remain issues such as insufficient theoretical integration, a lack of qualitative research, and limited exploration of continuous behavior. Future research should focus on integrating multiple theoretical frameworks, expanding new perspectives such as the SOR Theory and MOA Theory, and enhancing cross-cultural comparative studies to gain a more comprehensive understanding and prediction of user behavior. The findings of this paper provide theoretical references and practical guidance for the optimization and development of online knowledge payment platforms.